This festive season, two of South Africa’s artisanal brands, Ma Mère and PICHULIK, partner to bring delight and a touch of mystery through their Hidden Jewels Festive Campaign.Inspired by the playful spirit of Willy Wonka’s golden ticket, Ma Mère’s Luxury Red & Cream Festive Crackers conceal special surprises for the fortunate few. Selected crackers purchased online will reveal PICHULIK treasures, from handcrafted coral pomegranate charms to pairs of coral Sephos pomegranate earrings, alongside words of wisdom from prolific female writers.The collaboration celebrates craftsmanship, feminine creativity, and the joy of discovery and wonder. These crackers offer a thoughtful and artful addition to any festive table setting.